Book site: http://www.officialcoolfactor.com/
Found a problem on Page 25 - the 1st 5 points have the SAME heading? "Have Capacity (time, money, interest, & so on)". Error? Or, I dont get it?
Anway, Page 30 has a powerful advice:
Your Brand cant be everything to everyone, focus on WHAT you are trying to accomplish!Until More...
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