Book: Art of the Start, the Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Author: Guy Kawasaki, Venture Capitalist (Garage Technology Ventures) and a columnist

How to create a Great Startup?

In Chapter 1, The Art of Starting, he starts off by listing five important things an entrepreneur must accomplish.
1. Make Meaning
2. Make Mantra
3. Get Going
4. Define your Business Model
5. Weave a MAT - Milestones, Assumptions & Tasks

Next, he takes us through 9 critical pieces of a Startup Jigsaw Puzzle:

Chapter 2, The Art of Positioning (…see The “So, What?” technique of Pitching)
Chapter 3, The Art of Pitching (…Telescope or Microscope? GET TO 1000 FEET AND STAY THERE…)
Chapter 4, The Art of Writing a Business Plan
Chapter 5,The Art of Bootstrapping
Chapter 6, The Art of Recruiting
Chapter 7, The Art of Raising Capital
Chapter 8, The Art of Partnering
Chapter 9, The Art of Branding
Chapter 10,The Art of Rainmaking (..SEE THE GORILLA…)

A special Chapter 11, The Art of Being a Mensch, talks about Being a Mensch - Yiddish term for a person who is ethical, decent, and admirable.

Guy Kawasaki says if you want to build a truly great, lasting organization, you need to set the highest moral and ethical standards for employees.

The three foundations of menschhood are helping lots of people, doing what’s right, and paying back society.